Are you creating automatic customers? Re-occurring revenue comes from customers with a consistent need for your products, but their purchases are unpredictable. But recurring revenue, like subscription models, dramatically increase business value. Create your own automatic customer strategies in our Value Builder Masterminds, designed for family businesses.

Growth vs. Scale - They're different

Growing a company typically refers to increasing revenue, customers, or output by adding more resources—such as employees, infrastructure, or capital—to handle the additional demand. Growth is typically linear, meaning expenses and effort increase along with revenue.

Scale is different. Scale focuses on increasing revenue without a proportional increase in resources or expenses. The goal is to maximize efficiency so that the company can grow without dramatically increasing operational costs. Scaling is usually associated with implementing systems, technology, or processes that allow the business to handle more volume with minimal additional resources.